Designed with Purpose

To empower women to be powerful beyond measure, beautiful beyond description and, extraordinary every day.

Extraordinary Ordinary Day (EOD) purposes to enable women: 

  • To walk through different areas of life; career, family, friends, community and those precious off-duty moments with more power, freedom and style;
  • To express themselves to the full day at work and play, simply pursuing their vision of excellence in whatever they do without any constraints on their feet;
  • To feel confident, sexy and care-free.
    EOD shoes are NOT single-purpose shoes; rather we exist to fulfil women’s needs on a daily basis with luxury flair. We refuse to be the shoes that stay in a corner of your wardrobe because they’re as painful as they are pretty.