Sustainability has always been Sexy
The sustainable fashion movement has now moved into the mainstream with stores such as H&M recycling clothes, ASOS banning animal feather and fur from 2019, vintage stores now trending and high-fashion brands such as Gucci controversially moving away from fur.
From day one, EOD has always been a sustainable and ethical fashion brand. Instead of being the standout, we want to be the norm in the fashion industry, where corporate responsibility is key, and supply chains are transparent.
Sourcing sustainable leather from Italy, Spain, Turkey and the like, each and every shoe is handcrafted by artisans in Seoul. EOD intimately knows the makers of our shoes, travelling to Seoul every year and meeting the experienced cobblers who are responsible for crafting every part of our shoes from cutting the materials to the final finish.
If you've loved EOD shoes from the start, you would know that we focus on creating timeless designs that are not for one particular season, year or trend.
As the Parisian wardrobe, also known as a capsule or minimalist wardrobe has spread globally, the conversation around sustainability changed from fashion that was sustainable to high quality, elegant wardrobe pieces that stand the test of time. The outcome of this, is that there is less consumption of fashion goods in the market, as wardrobe pieces don't need constant replacement.
EOD has always strived to be a sustainable fashion brand that crafts shoes that are both fashionable, elegant and timeless that woman are able to wear with any outfit, to any event, for any occasion. To be sustainable isn't just good for the environment, it has made EOD the brand it is today as we focus on designs that will be relevant for far longer than one fashion cycle.