Rethinking Cardboard

Extraordinary Ordinary Day EOD Rethinking Cardboard Blog

Images courtesy of Dezeen Magazine.

We’re completely fascinated by this very innovative creation out of the automotive industry. Japanese car brand Lexus has reworked almost 2000 cardboard sheets to create this replica of their IS saloon car, that has all the same functions as the cars we drive. Harnessing their inspiration for this creation from traditional paper crafts, this car pays an homage to the human craftsmanship that helps to build each Lexus car.

The idea of cardboard as more than just a packing material is definitely imitable. Why stop at machinery? Cardboard as an innovative material in the field of fashion will be a game changer. It opens us up to a world of possibilities.

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